Alterna Caviar Anti-Aging Replenishing Moisture Shampoo, 16.5 oz — Sulfate-Free Hydration for Color-Treated Hair

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo is a rich, lipid-replenishing cleanser that hydrates, strengthens, and helps protect color-treated hair while improving shine and manageability.

Formulated around pure caviar extract and an Age Control Complex, this 16.5 oz shampoo targets dryness and weakened strands to help hair look smoother and feel softer from the first wash. The sulfate- and paraben-free formula works to restore the hair’s natural lipid layer, shield against everyday stressors, and maintain color vibrancy—suitable for straight, wavy, curly, coiled and tightly coiled textures. Inspired by skincare principles, the regimen aims to rebuild moisture balance and resilience without harsh ingredients.

How does this shampoo restore moisture and reduce breakage?

The formula delivers concentrated lipids and proteins that help refill the hair’s depleted moisture barrier, improving elasticity and reducing brittleness. By replenishing the surface lipids, strands feel thicker, softer, and less prone to snapping during styling.

• Pure caviar extract supplies omega fatty acids and vitamins for lipid restoration
• Age Control Complex targets weakened areas to improve strength and flexibility
• Sulfate-free cleansing preserves natural oils while removing buildup
• Lipid-rich base seals cuticle to lock in hydration

Will it help protect color-treated hair and prevent fading?

This shampoo is formulated without harsh sulfates and synthetic colors, making it gentle on dyed hair while helping to lock in pigment and sheen. Regular use maintains surface integrity so color appears brighter and lasts longer between salon visits.

• No sulfates or parabens to strip color molecules
• Moisture sealing helps reduce pigment loss from washing
• Antioxidant-rich ingredients defend against environmental stressors
• Safe for chemically treated and color-enhanced hair

How do I use it in my haircare routine for best results?

Use as the cleansing step in a restorative regimen: massage into wet hair, rinse, and follow with a replenishing conditioner. For deeper repair, combine with the matching Alterna Caviar Anti-Aging Conditioner and occasional masks for intense hydration.

• Apply to wet hair, massage thoroughly, then rinse
• Follow with the Replenishing Moisture Conditioner for optimal balance
• Use 2–3 times weekly for dry or textured hair; adjust frequency for oilier scalps
• Pair with treatments for weekly deep nourishment

What key ingredients make this different from everyday shampoos?

The standout component is sustainably farmed pure caviar extract, rich in omegas, vitamins and minerals that support the hair’s lipid matrix. Alongside Sea Silk and an Age Control Complex, these actives recreate the protective barrier and add surface slip for better manageability.

• Pure caviar extract: delivers essential fatty acids and vitamins A, C, D
• Sea Silk: smooths and increases surface softness and shine
• Age Control Complex: formulated to address intrinsic and environmental signs of aging
• Free of sulfates, parabens, phthalates, DEA/TEA and synthetic colors

Who is this for: Alterna Caviar Anti-Aging Replenishing Moisture Shampoo suits anyone seeking richer hydration and improved strength—especially people with dry, aging, chemically treated or texture-varied hair who want salon-grade moisture and color protection. If you prioritize ingredient quality, a sulfate-free wash, and noticeable softness and shine after a single use, this shampoo integrates smoothly into both daily and repair-focused routines. Avoid contact with eyes; if irritation occurs, rinse thoroughly and discontinue use.

Ingredients

Water/Aqua/Eau, Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, Cocamidopropylamine Oxide, Acrylates Copolymer, Methyl Gluceth-20, Glycereth-26, Glycol Distearate, Alaria Esculenta Extract, Helianthus Annuus (Sunflower) Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Butyrospermum Parkii (Shea) Butter, Soy Amino Acids, Saccharomyces/Magnesium Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Iron Ferment, Phospholipids, Tocopheryl Acetate, Superoxide Dismutase, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Caviar Extract, Glycerin, Polysilicone-15, Ascorbic Acid, Divinyldimethicone/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Amodimethicone, Alcohol, Decyl Glucoside, Dihydroxypropyl PEG-5 Linoleammonium Chloride, Polyquaternium-7, Polyquaternium-10, Citric Acid, Aminomethyl Propanol, Pentasodium Triphosphate, Acetic Acid, Sodium Acetate, Sodium Phytate, Disodium EDTA, Tetrasodium EDTA, Lauryl Alcohol, C11-15 Pareth-7, C12-13 Pareth-3, C12-13 Pareth-23, Laureth-9, Trideceth-12, PEG-4 Laurate, PEG-4 Dilaurate, Hexylene Glycol, Isopropyl Alcohol, PEG-4, Chlorphenesin, Phenoxyethanol, Iodopropynyl Butylcarbamate, Benzoic Acid, Potassium Sorbate, Methylisothiazolinone, Sodium Benzoate, Fragrance (Parfum). (10-16-35249)